La Rubia Que Todos Quieren
SENSE
A Field Guide to Science & Culture
Theory . Storytelling . Transformation
Down in the Sierrita Mountains (one of the 'sky island' mountain chains of southern Arizona), a hunter who believes in Edward O. Wilson's theory of 'biophilia' recently suggested that we receive emotional, spiritual and psychological benefits by our contact with nature.
[Might PETA people feel alarmed to learn hunting really focuses on self-renewal and self-actualization? ... Would it seem rude to suggest to this fellow that activities as diverse as showering each morning, creating music compositions, writing a blog entry, or purchasing comprehensive auto insurance, also acknowledge that our world "...is built and administered by forces beyond our control? "]
Let's take heed to consider theories with a bit more oomph -- perhaps the Sexual Selection - Death Rate (SS-DR) theories of anthropologist Peter Frost?
Frost thinks north European women evolved blonde hair and blue eyes at the end of the Ice Age to make them stand out from their rivals at a time of fierce competition for scarce males -- blond hair originated in the region because of food shortages 10,000-11,000 years ago. A high death rate among male hunters increased sexual selection on early European women, and competition for males led to rapid change as women struggled to evolve the most alluring qualities (blonde hair indicates high oestrogen levels in women).
The MC1R blue-eyed blonde trumps biophilia and self-actualization, and somehow we just know she's a party girl (Ya, Arriba! Arriba! La Rubia Que Todos Quieren!).
Add to the SS-DR mix the 'showoff hypothesis' (Current Anthropology, April 2006): hunting and human evolutionary pressures (male scarcity) provide opportunities to garner social attention and increase one's mating prospects.
So there you have it -- men and women showing off their hunting and their coiffure. Scarcity, powerful advertising, and sexual selection -- quite a elite form of genetic brand marketing down through the ages, indeed.
Warren Zevon thought 'perfect' hair did the trick ("I saw a werewolf drinkin a pina colada at Trader Vic's, and his hair was perfect. Ahhooooo, Werewolves of London...").
That's what it's come down to. Ten thousand years of (conflated) evolution in action when the (now less scarce) urban male does his hair AND hunts.
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